Bangkok (9 March 2010) – Honda Automobile (Thailand) Co., Ltd., Thailand’s second largest manufacturer and exporter of passenger cars, today announced that it will showcase its futuristic-looking Honda New Small Concept, a compact-sized concept model which will be developed as the Eco-Car in Thailand, at the 31st Bangkok International Motor Show (26 March to 6 April 2010). 

Mr. Atsushi Fujimoto, President of Honda Automobile (Thailand), said, “Emerging to the market trends and consumers’ lifestyles indicate an unmet need for small-sized, fuel-economy, and environment-friendly vehicles.  Meanwhile the Thai government initiated the Eco-Car project to promote automobile industry a few years ago.  We take immense pride to showcase the Honda New Small Concept, a solution to meet customers’ needs, for the first time in Thailand.  This concept model, researched and designed in Japan, features a futuristic and stylish design and forms the basis for Honda’s Eco-Car in Thailand which will be introduced in 2011, and is expected to attract public attention at the motor show.”
 
The Honda Eco-Car will feature Honda’s advanced technologies, distinct styling designs, fuel economy and eco-friendly aspects that appeal to the driving needs and lifestyles of today’s motorists.  Honda has gained excellent consumer acceptance over the past years which has ranked the brand one of the leading marques in the passenger car market in Thailand.  The eco-car will be manufactured at Honda’s world-class plant in Ayutthaya for domestic and export markets.  
 
The Honda New Small Concept can be viewed at Honda’s booth A2 at the Bangkok International Motor Show, BITEC.